THE APARTMENT by The Line

Welcome to the apartment of my dreams (and probably yours too).

My roommate who knows about my interior design obsession told me about this place called The Apartment by The Line and that I should check out. Their concept is quite unique and I think that they are the best at explaining what it is exactly that they do:

The Line is a modern and personal approach to retail. Guided by a distinctive point of view that prizes craftsmanship, versatility, and ease, we bring together carefully chosen products from established and emerging designers. These fashion, home, and beauty items are placed in context through the inspiring editorial features of The Stories and the intimate domestic interiors of The Apartments: our immersive stores in New York and Los Angeles.

If you think about it, this is probably the coolest and best way to sell products for the home. It's like when you go to IKEA and see all the little room setups, you immediately want to buy everything, so why not do this on a bigger scale? The apartment really does feel like an apartment (minus the lack of a bathroom and a tub in the bedroom), but every detail you'd expect to have in a place was found here. While their design is a bit too minimal and modern for me I couldn't deny that I wanted so badly to be able to live there. Beautifully curated spaces are very important to me, and all the items in the apartment were carefully selected from companies who really try to make beautiful and functional products.

While all of the items they sold there were way beyond my college budget, it was definitely a good place to get some inspiration. Also it was a pretty good place to go and pretend that this was my million dollar apartment and that I was just some socialite living in SoHo, enjoying a life of luxury. One day.